Thursday, August 16, 2007

Enter Ms. Uche Okonkwo - Luxury Brand Ambassador


Having heard so much about Uche Okonkwo's mighty strides in Luxury Fashion Branding, I chanced upon this website that had interviewed her.

Uche is the Director & Co-Founder of Luxe E.t.c.(http://www.luxe-etc.com/) the pioneer Strategy & Management Consultancy companyspecialized in the luxury industry, based in Paris. She is the Editor ofthe luxury business magazine, Luxe-Mag.Com (http://www.luxe-mag.com/) and also aPhD Candidate and Guest Lecturer at Ecole Superieur de Commerce, Rennes,one of France’s best business school.

Her book, Luxury Fashion Branding - Trends, Tactics and Techniques is available at major book stores world wide and at http://www.amazon.com/.
Please follow link below to read about her views on why the Luxury Fashion Industry and what really prompted her to write the book: